Partnerships

The companion layer for live sport.

PlayThe90 keeps fans engaged before and during matches — without gambling. We build dedicated partner experiences for the organisations live football already runs through.

Sports pubs

Run a PlayThe90 Challenge on screen. Same match. One pub-wide leaderboard. People stay longer and talk more football.

Supporters clubs

Private league for your members. Branded badge, members-only standings, weekly fixture pack.

Broadcasters

Deepen viewer engagement around live coverage. Companion challenges that drive co-viewing without leaving the broadcast.

Football clubs

Official supporter mode. Club-branded challenges, fan leaderboards, ticket and shop affiliate slots.

Talking to a club, pub, supporters group or broadcaster? partners@playthe90.com